This year, the island of Lošinj proudly celebrates 140 years of tourism, a milestone that reflects its deep heritage and enduring appeal as a destination of immense natural beauty, well-being, and adventure. To honour this legacy, Lošinj Hotels & Villas is introducing a series of inaugural events for guests to immerse themselves in the island’s vivid traditions, vibrant landscapes, and coastal wonders.
Celebrating the Great Outdoors: XTERRA and Highlander
Two landmark events making their debut in Lošinj this year, opening new avenues for adventure and connection with nature:
- XTERRA Lošinj (May): Bringing the world-renowned XTERRA series to the island, this off-road triathlon blends swimming, mountain biking, and trail running across Lošinj’s striking terrain. Known for attracting elite athletes and adventurers from around the world, XTERRA highlights the island’s rugged landscapes and crystal-clear waters, solidifying its reputation as a destination for outdoor pursuits.
- Winter HIGHLANDER (January): This limited-edition hiking experience debuted in 2025 and will be an annual event in Lošinj. Winter HIGHLANDER introduces participants to Lošinj’s serene off-season beauty. Designed for hikers of all levels, this event fosters a sense of community and respect for nature and will be the season opener for the global HIGHLANDER programme.
This adventure event showcases Lošinj’s dedication to active tourism, offering experiences deeply rooted in its natural environment and designed to leave a lasting impression.
Health and Wellbeing: A Legacy of Vitality
Lošinj’s reputation as the “Island of Vitality” continues to inspire programs focused on health and wellness:
- Adriatic Beauty Conference (ABC): This spring, the inaugural ABC event will bring together experts and professionals in wellness, spa, beauty, and reconstructive and cosmetic surgery. The conference positions Lošinj as a hub for innovation and collaboration in these fields, enhancing its role as a destination for personal renewal.
- Month of Health (October): October will feature a dedicated calendar of wellness activities, showcasing the island’s renowned spa facilities, health programs, and healing traditions. Guests will have the opportunity to engage in thoughtfully designed experiences that support physical and mental well-being.
Exploring the Seas: Blue Safari Experiences
Launching in 2025, Blue Safari Experiences offer visitors the chance to connect with the Adriatic’s vibrant marine life through eco-conscious activities. Highlights include:
- Dolphin Watching Tours: Explore the waters of the Lošinj archipelago, home to one of the Adriatic’s largest dolphin populations, with guided tours focused on conservation and education.
- Underwater Exploration: Tailored for beginners and experienced divers, snorkelling and diving experiences reveal the vivid underwater world with expert guidance and personal mementoes to commemorate the adventure.
- Transparent Kayak Adventures: Paddle through pristine waters and observe marine life beneath the surface in a serene, eco-friendly setting.
- Big Game Fishing Expeditions: Led by champion angler Robert Maršanić, these excursions provide a thrilling and responsible introduction to deep-sea fishing.
Each experience is thoughtfully designed to preserve the marine environment while deepening guests’ understanding of Lošinj’s unique ecosystem.
Hospitality with a Sense of Place
Before and after participating in these enriching experiences, guests can retreat to Lošinj’s renowned accommodations, where a deep connection to the island’s character and heritage is seamlessly integrated into every stay:
- Boutique Hotel Alhambra: Nestled in the serene Čikat Bay, this luxurious hotel, a member of the Small Luxury Hotels of the World harmoniously blends early 20th-century Art Nouveau and Neoclassical architecture with modern comforts. Guests can enjoy Mediterranean-inspired design, a Michelin-starred restaurant, and a hotel-managed beach, all reflecting a legacy of luxury and heritage of healing.
- Hotel Bellevue: Situated amidst a tranquil pine forest, Hotel Bellevue combines sleek, minimalistic design with an airy and relaxed atmosphere. Established in the late 60s, it has long been a haven for those seeking the healing microclimate of Čikat Bay. Today, it offers meticulously designed interiors, top-notch wellness services, and fresh, locally sourced cuisine, providing a rejuvenating stay where timeless tradition meets modern luxury.
A Milestone Year
As Lošinj celebrates 140 years of tourism, these new events and initiatives reflect our enduring commitment to creating meaningful experiences that honour the island’s heritage and future. From the inaugural XTERRA to the immersive Blue Safari Experiences, Lošinj Hotels & Villas invites guests to discover the island’s landscapes, traditions, and coastal treasures through the lens of experiential hospitality.
ABOUT LOŠINJ HOTELS & VILLAS:
Lošinj Hotels & Villas is a distinguished collection of upscale and luxury hotels and villas situated on the picturesque island of Lošinj, Croatia. The brand strives to provide guests with unique experiences, blending local traditions with modern luxury in an enchanting, natural setting. The island of Lošinj has a rich heritage of healing dating back to the late 19th century, and Lošinj Hotels & Villas is dedicated to preserving and promoting this legacy of luxury and wellness.
Lošinj Hotels & Villas owns and operates several properties, including Hotel Bellevue, Boutique Hotel Alhambra, and a number of ultra-luxury historic villas such as Captain’s Villa Rouge, Villa Hortensia, Villa Mirasol, and Villa Hygeia, as well as the latest addition to the collection, Villa Sea Princess Nika. Each property offers guests an unparalleled experience, combining the island’s history, natural beauty, and commitment to well-being with world-class accommodations and services. Guests can immerse themselves in the island’s healing traditions, indulge in rejuvenating spa treatments, and enjoy the finest in luxury hospitality at Lošinj Hotels & Villas.
